A Google Ads Company in Melbourne or any location knows all about Google Ads and their successful working for the businesses. For a beginner, we can throw some light on it. Google AdWords is a pay-per-click internet advertising network that allows businesses to place adverts on Google’s search results page.  Businesses pay to have their adverts appear at the top of the search results page based on the keywords they wish to target. You need to pay when a visitor clicks on your ad because the platform uses pay-per-click (PPC) advertising.