No business says it doesn’t want to see its growth from a seed to a huge tree. The same applies to the landscaping business. Amongst a plethora of marketing strategies, SEO is effective for landscaping businesses. Now, let’s dig deeper into understanding what exactly is SEO and how it’s going to help you get new clients every month.
What is SEO for Landscapers?
It’s a procedure of making changes to the website to increase its online visibility in search engine results. After optimizing the website, it becomes easy for search engines such as Bing, Google, and Yahoo to make your website rank.
Why is SEO for Landscapers Essential?
The moment your website starts to rank higher, you start getting a potential audience looking for services. The right SEO efforts in the right audience help drive natural traffic. The users you get on the website are more likely to be customers. Moreover, getting noticed in the SERPs gives you a great advantage.
Top 3 Strategies to Rank Higher for Landscapers by Using Keywords Smartly
Many landscapers might think SEO can be postponed. The reason to include SEO for landscapers in the marketing strategy can be that it is expensive. However, SEO will give results in the future. You start getting constant traffic and leads, which helps you get booked in advance. Moreover, the landscaping industry is becoming highly competitive. This clearly shows you need to make your presence known to get tremendous business growth.
#1 Find Keywords Related to Landscaping
If a user is looking for ‘Garden Irrigation Systems’, Google starts identifying the website that clearly matches the keywords and the related keywords. This way, it becomes easy for Google to make a great match by showing up for your business. There will be many SEO agencies in Melbourne suggesting you use keywords such as “landscaping keywords.” However, there are a variety of keyword types. Regarding keyword choice, we always recommend using keywords with specialist tactics rather than general ones.
How to Find Keywords?
- Answer the Public – This tool reflects terms that people are searching on Google in an easy-to-view visual presentation. However, you will receive only three searches for free in a day. If you want to publish blogs related to DIY landscaping SEO, then this tool is a perfect tool.
- Paid Keyword Research Tools – There are several paid keyword research tools, such as Moz: Keyword Explorer, Ahrefs: Keyword Generator, and Neil Patel: Ubersuggest. All these tools have a short free trial period and limited data visibility, such as monthly searches. Once you choose the paid version, you get data from different areas, such as competition, monthly volume, etc.
- Google Keyword Planner – The most used and popular choice amongst every SEO Company in Melbourne. It’s completely free to use with accurate data visibility. You can also set up a test ad campaign without spending a penny. You get search volume, commercial intent, and SEO competition using this tool.
#2 A Dedicated Blog Space
Once you have decided on the keywords and set up your service pages, it’s time to twist the marketing style and get the users to jump on your website. So, there are a majority of users who will prefer explaining their problem in more than 4 words. Their search terms are more likely long-tail keywords. For instance, a user searched, ‘How can I find a landscaper to design my lawn within the budget?’ Now, service pages would take time to get into the searches for these types of queries. So, by creating a blog, you can target customers’ problems with a range of long-tail keywords.
How to Target Keywords in a Blog?
- Evergreen How-To-Do Content – You can write a blog on how-to-do things by sharing valuable information such as ‘How Often Should I Clean my Lawn,’ ‘How to Choose Grass for Desert Climates,’ and various other topics.
- Hot Topics – You can write a blog on Backyard Landscape Ideas, Container Gardening, and various other topics. You can get help from the Answer the Public tool to find the hot trending topics based on Google searches.
#3 Meta Title and Description Optimization
There must be more than just using the keywords on the service page. It is essential to use them in other important areas, such as meta title and meta description. Viewing the meta title, your customers will click on the website. A meta description that looks like a short blurb explains a lot about your website. Your users will decide whether they want to visit your website based on the meta title and description.
How to Write Excellent Meta Title & Description?
- Character Limit – The meta title’s character limit should be a maximum of 60 characters, while on the other hand the meta description’s character limit is 160 characters max.
- Tone – Keep the title creative, while the meta description should be short and crisp and use emotive language to make people click it.
- Power Words – In the Meta Title, use the power words such as ‘free,’ ‘discount,’ and ‘exclusive.’ In the Meta Description, use words such as ‘call now’ and ‘sign up today’ as call-to-actions.
From Roots to Results
To make people expect a lot from your landscaping business, you get 3 seconds. That means you need to be perfect with your content and the keywords. However, apart from keywords, there is a lot more to SEO. If Google won’t be able to find your website, index it and make people come to your website. Then, there is no point in your existence in the online world. It is essential to focus on other areas, such as Site Speed, Site URL, Mobile Optimization, and Site Security. All these things fall under technical SEO. To get an overview of these areas, choose the free tool, i.e., Google’s PageSpeed Insights. You will get the results along with suggestions for implementation. Putting all this helpful information into action will help you scale up your landscaping business. Contact us today to get effective SEO results for your landscaping business in the shortest time.